LinkedIn ad formats: A Complete Guide For Beginners

LinkedIn is a social media platform for professionals. The LinkedIn content marketing manager: Jason Millar said:

“I out of 3 professionals on the planet are on LinkedIn.”

If you have chosen LinkedIn to run your business ads, and want some latest updates, then you are in the right place.

If you are running your campaign first time on LinkedIn, then you can get your complete guide here.

Now let’s jump to the modern LinkedIn ad formats and see how they can help you.

LinkedIn ad formats.

Sponsored ad format.

Sponsored ad the format appears directly on your audience’s news feed. Sponsored ads are the constitutional LinkedIn ad format. According to LinkedIn’s latest product updates, you can make your sponsored ads more economical, and with its new: “show in feed” option, you can see how your ad will appear in the user’s feed.

Also, there are some revolutions in two of its subtypes: video ads and single image ads.

Video ads.

Now you can run your ad campaign by creating videos with a ratio of 1:1 to 9: 16. Basically, this ratio tells you about the broadness of your video ads.

Plus, now you have a grip on your full video library. You can easily manage all of your video content, your video privacy, and much more.

And you don’t need to worry about the length because, according to the LinkedIn marketing blog, the videos of greater length don’t differ in results than the shorter ones.

Single image ad format.

Single image ad formats are another type of sponsored ad format. In a single image ad format, a single image appears on the customer’s news feed. Just like video ad formats, considering the right aspect ratio of the image is paramount.

Now, in a single image ad format, you can use a wide aspect ratio: square (1:), and vertical 9:16, 2:3, and 4:5.

Note: Sponsored ad format also provides you the option for A/B Testing to check which type of ad works for you.

1. Message ad format.

The message ad format is the modern name of sponsored in the mail ad format. In the message ad format, you can send a direct message to your audience. Message ad format has a subtype called conversation ads.

Previously, LinkedIn was allowing conversation ads with CTAs like trials, webinars, and downloads, but now it has broadened the objective by allowing brand awareness, engagements, and website conversions. Also, it provides you a template for conversation ads.

You can now create full-funnel campaigns with the conversion ads.

2. Dynamic ad format.

Although dynamic ad formats are for desktops only, these ads are custom-built and work on the user’s profile. You can observe your consumer’s interest and create your buyer’s persona to reach out to potential ones.

The subtypes are: follow company ads, spotlight ads, and content ads. You can nurture your company’s page through Followers ads and foreground your product through spotlight ads.

You can simply get started here.

3. Text ad format.

If you have started your campaign with a low budget, then text ad format is for you because, in-text ads, you have to pay only for clicks, and impressions.

Text ads appear on the side as well as in the headline.

According to the LinkedIn business solution guide, text ads are the fastest in showcasing your business and generating leads by reaching the right audience.

4. Lead generation forms

Lead generation forms are connected with sponsored ad formats. When a user clicks your ad, a form is filled automatically with his profile information. Also, you need to pay only for ads.

Lead generation firms are used for conversion rates. Plus, the forms are now mobile friendly because according to Hootsuite: 57% of traffic on LinkedIn is mobile.

Lead generation firms also give you a course of action to leave a thank you message with your website link. It superintends your ROI and helps you in lead generation.

Before going for lead generation forms, you can see the best practices.

LinkedIn ads optimization.

Through LinkedIn ads, you generate B2B leads. Unlike Google ads and Facebook ads, in LinkedIn, you attract the audience with their education and companies. So you need to optimize your ads accordingly.

LinkedIn provides you the option of ad targeting. Optimize your ads according to your type of audience. For example, if you want to target a company. You can select the decision-makers from the LinkedIn ad manager. If you just started out, bid on the lowest price to be on the safe side. Moreover, you need to customize your ad copy as well.

Plus, start with the Cost per Click.

Key Takeaways.

Without social media marketing, your business growth can be Wishy-washy. So you need to apply great social media marketing tactics because LinkedIn stats say: 80% of social media leads come from LinkedIn.

Although LinkedIn ad campaigns are costly than Facebook and Twitter, the Cost per click rate is $ 5.26 as compared to Facebook and Twitter having Cost per click of $1.72 and $ 0.33 respectively.

LinkedIn ads are highly diversified, and you can utilize this diversity for your business.